If You're Serious About Small Vintage Dolls, This book is a Must-Have:

Fab-LustreCreme Premium Doll:

Thanks to Geneva "Beez" for sending this scan of 1974 More Twentieth Century Dolls, From Bisque To Vinyl, by Johana Gast Anderton, page 497, about the Lustre-Creme Starlet dolls

The LustreCreme doll has Fortune characteristics (lighter-colored, softer plastic arms attached to body with the "tube" arm hook)

Colgate-Palmolive had a similar doll:

  
Colgate-Palmolive Doll & LustreCreme 9-inch "Starlet" Doll has characteristics consistent with the 9-inch generic doll made by Fortune/Virga, and is similar to Roberta Walker:

• Tube arm hook
• toes rather than molded-on shoes
• arched eyebrows
• knees have 2 dimples
• individual fingers
• hip-pin leg joint

Fortune Pam, Virga Playmates, and PMA Joanie were all used by Fab and LustreCreme circa 1955 as their 7 1/2-inch "Starlet". (Note the difference in arm color on the Fortune doll, whereas the Virga doll's arm color matched her body.)

Here's a Virga Playmate as the Fab Detergent Premium Doll

This 1953 Fab-LustreCreme strung doll by Virga. 

  
Miss AFL-CIO Union doll
These bell-enshrined dolls were made by A&H and others.

 
Miss Tastee Freeze

North American Van Lines doll

Gasoline Company Promo Dolls

Here's a Big-Eyed Ginger as the Colgate-Palmolive premium doll

Advertising Character Collectibles : An Identification & Value Guide by Warren Dotz

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